WORK / 03
BMW Group
Turning circular thinking into brand experience.
Back to all projects
Sustainability · Communication Strategy · Brand Experience
Focus
Strategic project leadership for communication and design developments around circularity and sustainable mobility. The aim is to translate complex future topics into understandable narratives and relevant brand experiences.
My role
Senior Brand Manager & Project Steering · on behalf of MEIRÉ.
Collaboration
Creative concept and design: MEIRÉ.
MEIRÉ case documentation: Tales from a Neo Collective Future (external website)
MEIRÉ case documentation: IAA Mobility 2021 Open Space (external website)
BMW Group Report 2021: The future is circular (external website)