WORK / STRATEGY INTO REALITY

Selected work. Real challenges.

Great work happens when strategy, creativity and people come together.

A selection of projects in which I have guided strategic clarity, brand management and complex collaboration. Different industries, different challenges.

EUDI Wallet

Making digital identity a matter of trust.

Digital Identity · Public Transformation · Stakeholder Alignment

SPRIND

Making radical innovation tangible.

Brand Management · Innovation · Strategic Execution

BMW Group

Turning circular thinking into brand experience.

Sustainability · Communication Strategy · Brand Experience

Deutsche Telekom

Making technology human.

Brand Experience · Technology · Communication

onvista

Making finance more accessible.

Brand Repositioning · Corporate Identity · Storytelling

ifo Institut

Giving knowledge a clear identity.

Brand Architecture · Corporate Identity · Digital Transformation

Johnson & Johnson

Making complex healthcare communication clear.

Healthcare · Medical Communication · Stakeholder Alignment

TRACTO

From international rebranding to a clear employer proposition.

Brand Strategy · Rebranding · Employer Branding · EVP

selectry.io

Making recruiting more predictable.

Brand Strategy · Positioning · Digital Brand

U.S. Polo Assn.

Bringing an international brand into a new market.

Brand Strategy · Market Entry · Retail Experience

Vodafone @ OMR

Bringing brands into meaningful experiences.

Brand Experience · Event Communication · Project Leadership

Volksbank Lennestadt

Connecting people through meaningful change.

Change Communication · Employer Branding · Brand Culture

Tales from a Neo Collective Future

Connecting art, design and technology in the House of BMW.

Brand Experience · Event · Project Management

13 projects

NEXT CHAPTER

Let’s make it matter.

Are you facing a strategic challenge, a new brand task or a complex change initiative? Let’s talk about what is possible.

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