WORK / 08
TRACTO
From international rebranding to a clear employer proposition.
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Brand Strategy · Rebranding · Employer Branding · EVP
Focus
For TRACTO, an internationally active hidden champion, I supported the international rebranding and the development towards a premium brand together with, and commissioned by, MEIRÉ.
Separately, I independently developed an Employee Value Proposition (EVP) as the strategic core of the employer brand, directly commissioned by TRACTO GmbH & Co. KG, and derived concrete measures for employer communication from it.
My role
- International Brand Rebranding · together with / commissioned by MEIRÉ
- Employer Brand Strategy / EVP Development · independently, commissioned by TRACTO GmbH & Co. KG