Tales from a Neo Collective Future
Connecting art, design and technology in the House of BMW.
Brand Experience · Event · Project Management
- Client
- BMW Group / House of BMW
- Project partner
- Meiré und Meiré
- Event
- Salone del Mobile, Milan · 7-12 June 2022
- Year
- 2022
Focus
As part of BMW’s presence “Tales from a Neo Collective Future” at Salone del Mobile 2022 in Milan, I was jointly responsible for project steering, working with Meiré und Meiré.
Curated by Mike Meiré, the exhibition in the House of BMW translated BMW Group Design’s vision of the future into an experimental space of experience. At its centre were connectedness, digitalisation and circularity, and the question of how the relationship between people, nature and technology can be reimagined.
With artistic contributions from Claudia Rafael, Anna Deller-Yee and the designer duo BOTTER, the project created an interdisciplinary dialogue that connected analogue and digital design, traditional craftsmanship and new technologies. Immersive installations, performances and conversations opened new perspectives on social transformation and on shaping our shared future.
My role
Project Management / Project Steering
Project steering for the presence at Salone del Mobile in Milan.
Credits
- Curation
- Mike Meiré
- Concept, architecture and design
- Meiré und Meiré
- Artistic contributions
- Claudia Rafael, Anna Deller-Yee, BOTTER