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Deutsche Telekom
Making technology human.
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Brand Experience · Technology · Communication
Focus
Brand guidance for international trade-show and experience formats such as IFA and Mobile World Congress. The focus is on connecting technological innovation, clear communication and a consistent brand experience.
My role
Senior Brand Manager & Project Lead · on behalf of MEIRÉ.
Collaboration
Creative concept and design: MEIRÉ.
MEIRÉ case documentation: IFA 2017, Between reality and virtuality (external website)
MEIRÉ case documentation: MWC 2018, Now New Next (external website)
MEIRÉ case documentation: IFA 2019, Everyone’s part of the digital age (external website)