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U.S. Polo Assn.
Bringing an international brand into a new market.
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Brand Strategy · Market Entry · Retail Experience
Focus
Strategic brand consultancy for the German market entry of U.S. Polo Assn. Development of retail and activation concepts that connect international brand identity with local relevance. This includes the Germany market-entry strategy, the store-opening concept for the first store at Alexanderplatz in Berlin, and anniversary and campaign ideas.
Documented tasks
- Germany market-entry strategy
- Store-opening concept for the first store at Alexanderplatz, Berlin
- Anniversary and campaign ideas
My role
Brand Consultant · on behalf of Modevertrieb Sarnacchiaro GmbH.
U.S. Polo Assn. press release: first store in Berlin (external website)